Islamabad’s Capital Territory administration has initiated a stricter campaign against vendors defying government-set sugar prices. In just the last 24 hours, two shops were shut down, 19 sellers were detained, and a total of Rs 66,500 in fines were issued for selling sugar at inflated rates.
The effort, supervised by price control magistrates, is part of a larger plan to keep essential commodity prices under control. An ICT spokesperson confirmed that this operation is meant to target profiteers capitalizing on current economic instability. Random checks in various markets exposed multiple violations, resulting in immediate actions such as sealing businesses and arrests.
Authorities have said that these inspections will be carried out daily, especially in areas known for repeat violations. They’ve warned that repeat offenders could face harsher penalties and prolonged shop closures. Wholesalers and retailers are also being warned against hoarding and manipulating supply, with warehouse raids being a possible next step.
To support the crackdown, citizens are encouraged to report overpricing through official channels, including a district hotline. People are asked to keep receipts and, if possible, share photo or video proof to help enforcement.
Although the campaign covers essentials like flour, ghee, rice, and pulses, sugar remains a top priority due to its wide usage and frequent price hikes. Trader unions and market representatives have reportedly promised to cooperate with authorities. Retailers are being reminded to clearly display official price lists and stick to them. Any defiance will result in swift legal action. The administration says the increased field checks are already working as a deterrent. Their message is clear: keeping basic goods affordable is a top priority
